If you are looking forward to establishing a packaged drinking water business then you must be looking for an ideal location. But while searching for the location there are many roadblocks that can come in your way.
Your water bottling plant’s success can be determined by a number of different criteria. And one of the most important factors here is the location. There is no question in the fact that the location of your company may make or break your chances of becoming successful. Here, are a few pointers to consider when selecting the most suitable location for your water bottling business.
1. Conduct research about the market of the area
You should never make the erroneous assumption that a particular location is ideal for your company. You must do some research into the population makeup of the area. By doing this, you will not only be able to research your target market, but you will also be able to assess your requirements for manpower. Your ideal site should put you in close proximity to the people who will become your customers, and it should also be able to supply you with the skilled workers you require to successfully run and expand your company.
2. Take into account the visibility
Make sure that your manufacturing facility can be seen from key routes and is not difficult to find. You don’t need to be right in the middle of the action, but you need to make sure that the people who are most likely to purchase your bottled water have no trouble locating and evaluating your bottling water business. If you keep your customers in the dark about your company, you should expect it to fail very soon.
3. Evaluate security
When selecting a site for your water bottling business, you should also give careful consideration to matters pertaining to safety and security. In this context, we are not only discussing your own personal safety but also the safety of your employees, as well as the safety of your clients and the people who provide you with goods and services. It’s possible that you’ll need to perform some research into the past and keep an eye out for important clues. Your bottling facility should not be located in an area that is well-known for its high rate of violent and criminal activities.
4. Conduct an investigation of the rival companies
You run the risk of being forced out of the market very quickly after opening your firm if the competition in the place you have chosen is particularly fierce. Therefore, you should look for a different location that has less competition if you don’t really have any strong selling factors that will immediately drive you far ahead of them.
Conducting research about your rivals can also provide you with useful information. For instance, if your competitors are themselves having a hard time staying afloat, then that is sufficient evidence that the site is not as good as you thought it could be.
5. Make an account of who your neighbours
Always take into account what other businesses are operating in the surrounding area before settling on a certain location. Other businesses in the area might have an effect on the image of your bottling factory and give potential customers the wrong impression about your company. For instance, your bottling company will probably not do very well if it is located next to a Waste Management plant because both establishments give off quite different impressions of how clean they keep their facilities. However, the success of your company is significantly increased if it is situated next to another enterprise that serves the same clientele.
6. Take into account the expenses
When selecting a site, it is important to take into account all of the associated expenditures, not just the base rent. Does the rent cover the expense of maintaining the building, providing security, and paying for the utilities? Would you be willing to spend on means of transportation? You must take these into consideration and weigh them against the other geographical choices you have.
While looking for your ideal location to establish a mineral water plant, it is important to note that the location is near a water body and your firm is able to function smoothly. In this article, you will get all the important points you need to consider while looking for a suitable location to establish a mineral water plant!