In recent years, the overall popularity of bottled water is growing at a very fast pace in India as people have started to be more conscious about their health and want to avoid the potential risks of waterborne diseases in the long run. Furthermore, the overall growing need for packaged drinking water is also emerging as a profitable opportunity for a lot of bottled water businesses in India. Thus, if you’re also someone who wants to get more information about how to start a bottled water company in India, then this article is more than ready to help you make a wise decision.
The Rising Demand for Bottled Water in India
The overall demand for bottled water has gained a lot of hype in recent years due to various factors, such as:
1. Increasing Health Consciousness
People have started to be more conscious about their overall health and prefer packaged mineral water or purified water over tap water due to the potential risks of waterborne diseases.
2. Boost in Tourism and Travel Industry
In recent years, the travel and tourism industry has shown significant growth and is often considered as one of the major reasons for the overall growth of bottled water in India. Moreover, both the domestic as well as international tourists are considering packaged water as the safest option due to various health concerns.
3. Emerging Preferences of Consumers
A lot of people are preferring healthy beverages such as bottled water over unhealthy, sugary soft drinks as it is often considered as one of the best cost-effective as well as zero-calorie options available in the market.
How to Start a Bottled Water Company in India?
If you are someone who wants to start a successful bottled water business in India, then here are some tips:
- Effective Strategy: You should always conduct thorough market research by analysing the overall demand, pricing, as well as distribution channels with your targeted location for a particular product in order to make an effective strategy over time. Moreover, a well-planned business strategy will help in keeping you two steps ahead of the competition as well as making a wise decision over time.
- Important Certifications: You have to obtain some important licenses and certifications or approvals from the FSSAI, BIS certificate, pollution control board, business registration, and GST compliance in order to launch a successful bottled water company in India.
- Top-Notch Machinery: You have to choose the right location as well as equipment such as access to clean water, electricity, as well as good facilities, in order to establish a successful business in the long run. Moreover, you should also invest in top-notch machinery like water filtration and purification systems (UV, RO, ozone), bottle manufacturing units, as well as quality testing tools in order to ensure the highest quality of water.
- Powerful Branding: Powerful branding, packaging, as well as labelling are often considered as the three most important pillars for the overall success of any business. Therefore, your bottled water packaging should be highly durable, captivating, as well as eco-friendly. Moreover, your labels should always display crucial details such as BIS certification, expiry date, as well as the composition of water in order to gain the trust of your customers over time.
- Distribution Channels: You should also create an effective distribution strategy by partnering up with trusted retailers, supermarkets, restaurants, as well as corporate offices in order to drive sales over time. Moreover, you can also look for some other opportunities, such as direct-to-customer distribution models through online sales, in order to grow your business over time.
- Digital Promotions: If you want to make your bottled water business successful in this digital era, then you must take advantage of digital marketing, social media, as well as influencer collaborations or marketing in order to effectively promote your brand to a lot of customers over time. Moreover, you can also highlight the purity, health benefits, as well as eco-friendly initiatives of your bottled water to effectively engage with the customers.
Conclusion
In recent years, starting a bottled water company in India is often considered as one of the most profitable as well as sustainable opportunities. Moreover, this industry also offers long-term growth potential due to the overall emerging demand for safe drinking water options. Thus, you should always invest in top-notch infrastructure, quality control, as well as branding or promotions, in order to launch a successful bottled water company in the long run.
Do you also want to launch your bottled water company in India with top-notch infrastructure? Then, stop procrastinating any more and contact Bottling India today to book a schedule in order to get high-tech bottled water plants. Visit us today to launch your very own successful bottled water company!